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"CPM." CPM is an acronym for "cost per M," where "M" may be the ancient Roman numeral for 1,000. Translation: CPM will be the price organization will pay to have its banner advertisement displayed 1,000 times on a website, within the.g, the cost of 1,000 banner views. So, for example, if the CPM to promote on Lumina Grand a web page is $80.00 your business will pay $80.00 each and every 1,000 banner views.